Come and be a part of our transformation! The Chicago Architecture Center (CAC) is the Chicago Architecture Foundation’s new home and a hub for everything architecture in Chicago. The CAC will be a gateway for our docent-led tours, exciting programs and imaginative, new interactive exhibits including the expanded, popular Chicago Model. The Manager of Marketing is the “right hand” to the Marketing VP, both managing and assisting with major marketing strategies and efforts including tourism marketing support, advertising planning, media buying, research, and other general marketing responsibilities.
Digital Marketing Management
Assist Marketing VP in development of organizational digital strategy; work with Marketing Coordinator, New Media Coordinator and Sr. Manager of web/e-commerce on implementation of digital plan, including but not limited to emails, digital media, social media.
Oversee relationship with digital agency.
Collaborate with Marketing team in developing paid social media strategy across all platforms.
Execute and align social media strategy with all of CAC’s digital communications platforms.
Lead the collaboration with other departments on campaigns and social media projects, including incoming social media support requests.
Assist Marketing VP with all tourism-related marketing efforts.
Create relationships within the tourism industry, focusing on key tourism partners.
Attend select meetings and events focused on the tourism sector.
Direct Marketing Coordinator on the development of tourism-related partnerships.
Advertising and Media Planning/Buying
Assist in the development of the annual institutional advertising plan, including the needs from each CAC department.
Work with Marketing Communications Coordinator to finalize creative due dates for advertising tactical plan.
Communicate needs with design team (including specs, CAC offering/message to advertise, due dates, run dates, etc.)
Coordinate with partners to ensure consistency of advertising plans.
Assist Marketing VP with purchasing and planning of all paid media.
Working with Marketing Coordinator, plan and execute radio station promotions.
Marketing Budget Management
Working with the VP Marketing and the Marketing Coordinator, plan and execute the 2019 advertising budget.
Assist with overall Marketing budget forecasting.
Ensure delivery of necessary Marketing information (documentation, invoices) to Finance throughout the year.
Audience Research and Data Analysis
Manage CAC’s comprehensive organization-wide research program, utilizing available market data and designing and administering new surveys.
Analyze audience data and research to produce insights that will guide marketing and sales efforts.
Collect data and write reports for programs such as Open House Chicago and Engineering Fest, as well as contribute to the CAC annual report.
In conjunction with the Sr. Manager of Web and E-Commerce, oversee the organization’s implementation of Google Analytics and advise on how data can help CAC better understand audiences and website performance.
Serve as liaison to the Docent Marketing Committee.
Provide writing and copy editing as needed.
Education and Experience
Bachelor’s degree in Marketing or related field required
Minimum of four years of professional marketing experience
Experience with Tessitura preferred
Experience using email platforms such as WordFly and Plus
Skills and Attributes
Strong competency in social research, including knowledge of survey systems such as Qualtrics and SurveyMonkey.
Self-motivated, with the ability to prioritize and manage time
Ability to work successfully in a dynamic team environment
Effective at building relationships with all levels of the organization
Strong oral and written communication skills
Strong proactive thinking, professional maturity, and business savvy
Ability to maintain calmness under pressure
Ability to think strategically and execute tactically
Superior customer service orientation and skills
Must be an enthusiastic team leader throughout the Marketing department and CAC
Knowledge of Microsoft Office and Google Drive
Enjoys being part of an entrepreneurial organization