AAO Networks Webinar addressing "Marketing and Evaluating Your Next Big Design Event.” This 30-minute webinar from August 2014 by Chicago Architecture Foundation’s Patrick Miner (Research and Media Planner explores the trajectory of Open House Chicago over its first three years (2011-2013) as a case study to impart reliable strategies for producing low-cost but effective marketing campaigns, as well as tips for focusing evaluation on the types of critical audience impacts that can help not-for-profit architectural and design organizations secure program underwriting.
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Organization:
Chicago Architecture Foundation
Category:
Festivals