AAO Networks Webinar addressing "Marketing and Evaluating Your Next Big Design Event.” This 30-minute webinar from August 2014 by Chicago Architecture Foundation’s Patrick Miner (Research and Media Planner explores the trajectory of Open House Chicago over its first three years (2011-2013) as a case study to impart reliable strategies for producing low-cost but effective marketing campaigns, as well as tips for focusing evaluation on the types of critical audience impacts that can help not-for-profit architectural and design organizations secure program underwriting.
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AAO Networks Webinar addressing "The Pros and Cons of Thematic Programming." This 30-minute webinar from June 2014 by Van Alen Institute's David van der Leer (Executive Director) and Sarah Farwell (Program Manager) explores the topic by using VAI's "ELSEWHERE: Escape and the Urban Environment" initiative as the relevant case study. Over the course of a ten day period in May 2014, VAI assembled a festival-like cluster of public programs - a strategy to draw increased audiences, funding, media coverage, and reap more planning efficiencies for its staff.
Explorer Interactive graphic.
For those individuals and organizations new to fundraising or charged with building a solicitation plan for an inaugural board of directors, this sample resource is a simple tool to help you work smarter. The worksheet outlines a set of characteristics that, when combined, provides a solid assessment of a given individual’s likelihood to respond favorably to a request for financial support.
The case statement serves as an important tool in preparing for a giving campaign. The resulting document should provide compelling justification to support your organization’s efforts with key donors and trusted board advisers asked to review and develop the case statement together with lead staff. This resource shares six ways to strengthen most any case statement.
Every September in San Francisco becomes “architecture month,” as AIA San Francisco puts forward a multi-disciplinary, partner-rich design festival that draws 25,000 participants to programs ranging all over the city. This worksheet offers insights about the types of events, partner organizations, staffing needs, pricing, and audience capacity that can be achieved by a well-organized architecture center staff and committed board of directors.
Serving the “public” is a large and oversimplified statement. This sample resource examines in close detail the largest audience segments comprising the Chicago Architecture Foundation's (CAF) total audience. The first page, courtesy of research by Slover-Linnett, outlines the major audience segments as applied to the programs of most any cultural institution; the breakdown is not exclusive to architecture organizations or to CAF. The second page then plots these audience segments against the patrons that enjoyed CAF programs in 2012.
When seeking to establish a new architecture center, a simple but informative early planning exercise is to round up the mission statements of all the organizations in your community that conduct programs examining the built environment. Seeing the range of examples often helps you begin to identify potentially overserved and underserved audiences, a starting place for determining where your organization might focus its programming efforts. This sample resource identifies how the Chicago Architecture Foundation stacks up against its local peers.