Digital Content Marketing (2015 Design Matters Conference)

At the 2015 Design Matters Conference, Jill Farley and Patrick Miner of the Chicago Architecture Foundation (CAF) led a breakout session on "Developing Your Organization's Digital Content Marketing Strategy." Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. This presentation uses CAF's new website as a case study to demonstrate the challenges and opportunities that content marketing presents. Don't miss the valuable list of online resources at the end of the slideshow.