AAO Webinar: Creating and Marketing an Online Resource

Thursday, August 9, 11am Central Time

Cynthia Phifer Kracauer, Beverly Willis Architecture Foundation

When Pioneering Women of American Architecture launched, news of it spread quickly. The website presents a more diverse and inclusive view of architectural history at a time when the topic of empowering women has become part of the national conversation.

The Beverly Willis Architecture Foundation (BWAF) started research for this project in 2013 with funding from the NEA. When Cynthia Phifer Kracauer joined BWAF in 2016, she focused her energy on building a free online platform that would preserve these women’s legacies.

Strategic decision-making allowed BWAF to stretch a lean budget to cover high-quality research, writing, and web design. During this webinar, Cynthia will discuss the efficient project management, creative approaches to fundraising, and effective media relations that allowed this educational content to reach a broad audience.

Audience Q&A will follow Cynthia’s presentation. Registration is open to all AAO Members.




About the Presenter

Cynthia Phifer Kracauer, AIA is an architect and currently serves as the Executive Director for the Beverly Willis Architecture Foundation (BWAF). She joins the foundation following ten years as the Managing Director of the American Institute of Architects New York Chapter, Center for Architecture. Both an architect and a creative institutional administrator, Cynthia was responsible for the creation of Archtober, the New York City month-long festival of architecture and design. As one of the early pioneers of co-education in the 1970’s, Cynthia graduated from Princeton University receiving both a BA magna cum laude, and Master’s of Architecture. She worked for Phillip Johnson in the 80’s and taught at the University of Virginia, New Jersey Institute of Technology and her alma mater.