AAO Webinar: Crowdfunding Strategies for Your Architecture Organization

Gabrielle Lyon, Chicago Architecture Foundation

Thursday, December 14, 11am Central Time


The next AAO webinar will provide a behind-the-scenes look at running a crowdfunding campaign for an architecture organization. Our case study is CAF’s Kickstarter campaign for No Small Plans. In one month, 1,277 backers pledged $56,409 to support the educational graphic novel.

Gabrielle Lyon, Vice President of Education & Experiences at the Chicago Architecture Foundation, will discuss why CAF started a Kickstarter campaign for this project, what marketing strategies worked well, and how the organization is leveraging the exposure that this campaign brought.

If you’ve considered running a crowdfunding campaign and wondered about the best way to approach it, join us on December 14. Audience Q&A will follow Gabrielle’s presentation. Registration is open to all AAO Members.




About Gabrielle Lyon

Gabrielle Lyon joined CAF in the fall of 2014 as the Vice President of Education and Experience. In this role she is responsible for leading the organization's thinking on how to engage youth, educator, mentor and family communities to explore the built environment and design thinking through in-person and online experiences. Gabrielle is a nationally recognized non-profit leader, educator and public speaker on education reform.

Her background includes founding and leading organizations and initiative focused on leveling the playing field of educational opportunity for underserved youth, particularly in science and technology. Gabrielle co-founded Project Exploration in 1999 and served as the executive director for 11 years. Gabrielle has been recognized as a Chicago Community Trust Leadership Fellow (2010) and a Chicagoan of the Year by Chicago Magazine (2011). She earned Bachelor's and Master's degrees in History from the University of Chicago, and a PhD in Curriculum and Instruction from the University of Illinois at Chicago. She has a certificate in Nonprofit Management from Northwestern University’s Kellogg School of Management, where she is an Adjunct Lecturer of Innovation and Entrepreneurship.